To elaborate new concepts of products or new ingredients, UBIC has designed a multi-disciplinary approach focusing on:
- Market trends
- Nutrition issues
- Industrial users and consumer reactions to new concepts of products
Expectations of Food, Pharmaceutical and cosmetic manufacturers
This methodology can be used to define new ideas of products, new products for given ideas, new developments based on existing products, valorize new technologies, etc.
More practically, UBIC performs desk researches, brainstorming with experts, analysis of selected market segments and an evaluation of their attractiveness, product prototype guides and development proposal.