Minerals are characteristic ingredients in the sense that they are not produced by the body, and as such, must obligatory be supplied either by food or by food supplements.
Download a brochure (PDF): The World Mineral Salt Ingredient Market
Minerals are characteristic ingredients in the sense that they are not produced by the body, and as such, must obligatory be supplied either by food or by food supplements. It is well recognized that macronutrients and microminerals are essential for a wide range of cellular, hormonal, muscular and physiological functions. At the same time, minerals, as they carry no sensational health promise, are underappreciated. Also, consumers are not very aware of the importance of minerals to health and the form of mineral to be supplemented.
Today, if consumer education and understanding of the active dietary components is frequently recognized as one of the key factors for success, mineral suppliers try to market their products in promoting both their technical characteristics and nutritional content (daily intake, bioavailability).
UBIC presents an analysis of the current and potential market for minerals as well as the new trends. The scope of research is worldwide with an emphasis on the Asian market.
The different market segments analyzed are:
- Functional food (cereals, beverages, biscuits,….)
- Human dietetic
- Infant food and milk
- Sports food
- Food supplements
The main objectives of this study are:
- identify the current and potential applications of mineral salts (phosphate, citrate, lactate,…)
- identify the applications protected by patents
- evaluate the market by type of mineral salt, and by food segment and geographical area
- identify the main food users and analyze their expectations