Areas: Market, Technology, Scientific reviews, Legislation, Minerals, Functional Foods, Food supplements
Countries covered: Asia – China- Taiwan – Japan – South-Korea
Period covered: 2002-03 – Up-date in August 07
Price: € 2,900 Pages: 90 pages
Potential market for health foods (functional foods) is being driven by the larger social trend toward self-medication, disease prevention and increased awareness of the relationship between diet and health. In this market, consumer education is the key to success. Awareness about minerals is fairly large among consumers around the world. In China, most Food users of calcium purchase compound microelement or compound calcium products from distributors or manufacturers. They seldom purchase different calcium source separately. According to National standards, each 3.5kg set of compound microelement comprises 2.5kg vitamins and 1kg minerals. Calcium source is the only element of this compound microelement set. The details of contents of each element in this set can be designed and set by purchasers. Our market research covers all relevant subjects and will give conclusions for every listed mineral.