Strategy overview

When making a strategic assessment, it is necessary to combine facts and judgement in order to design a strategic agenda which will be used as a basis for decision making. UBIC is particularly qualified to develop strategic assessments in the food and life science sectors. A company’s strategy will determine its success or failure in the long term.

A strategic assessment generally consists of five stages:

  1. analysis of the situation and its challenges [SWOT analysis]
  2. technology analysis
  3. market evaluation
  4. competitor analysis
  5. strategy choices and execution plan

Strategy formulation starts with a situation analysis, highlighting in particular the challenges faced by any company operating or wishing to operate in a sector. For example, it may be a disruptive change in technology making the current technology obsolete, a change in the regulations which increases the barriers to new entrants or, on the contrary, opens the sector to more competition, etc

Analyzing the external situation of the company involves reviewing the following aspects:

  • Main markets and development opportunities
  • Key technologies and products/services on the market
  • The degree of competition and recent trends in the sector
  • Regulatory changes
  • The likely future of the sector under various scenarios

The second step aims at relating the capabilities and organisation of the company to its situation. It seeks to position the company in its dynamic environment, in all its different aspects of technology, market, regulation, consumer behavior and competitors.

The audit will focus on analyzing the company with regard to:

  • Technology and scientific skills
  • R & D organization and capacity to develop new products

Marketing & sales organization and capacity to develop the business

Having evaluated the company’s capacity to develop a competitive business within its environment, the assessment will then outline alternative strategies.