In today’s era of competitive environment, it is necessary for the companies to have the right strategy for all the activities they undertake. This helps the companies to take advantage of market opportunities and thus to move quickly to achieve success.
To keep up, with the changing atmosphere, the strategy should be anchored to business goals and objectives. The correct strategy not only helps the organizations prioritize their activities but also helps them to move in the right path to achieve success. However, it may be difficult as well as time consuming for the organizations to devote their valuable resources to develop or evaluate the strategy in the house.
The design of an assessment strategy is a key part of the assessment process. Making a strategic assessment requires to combine facts and judgment to design a strategic agenda to be used as a basis for decision-making.
The objectives can generally be expressed in four categories:
With over 20 years of experience in the market place, UBIC has gained expertise in food, food ingredients and biotech industries. This wide knowledge has enabled UBIC to help the organizations to evaluate their Marketing strategy. We perform this activity by carrying out the market research and by creating a business plan tailored to your requirements. Moreover, we also help you to analyze your capabilities and potential and thus to develop a roadmap for your improvement.
The evaluation of the strategy can be illustrated as follows:
UBIC undertakes following actions while developing a marketing plan for a company.
The strategy assessment helps to:
The following graph depicts the strategy development process undertaken by UBIC.
Market Entry Strategy Plan
In order to build an effective sales organization, it is vital to describe the customer base. This also helps for marketing purpose. In B2B activities, a customer is a physical individual who makes decisions about purchase.
There are number of analyses which need to be undertaken before taking any strategic decision. These are listed below:
- technology trends
- review of segments
- industry overview
- competitive landscape
- entry barriers/success factors
- attractive segments
- execution plan including investment
- knowledge transfer – continuous service
UBIC understands that finding a competitive advantage is crucial when a company is entering into a new business field. UBIC would suggest making a PDS (Problem Detection Study) in the proposed field in order to find unsatisfied needs that can be better served.
Entering a new business field can lead either to a Greenfield start-up or to the acquisition of the existing actors in the market or some combination between the two. Possible acquisitions can only partially be planned and thus constitute an opportunistic element in the strategy.
UBIC undertakes a dynamic and interactive approach, which begins with diagnosing the strengths and weaknesses of your company until providing the results. The approach is shown below:
Detailed discussion of the analyses requested as factual basis for strategic decisions is as follows:
|Review of segments|
|Entry barriers and new technologies|
|Market entry strategic plan|
UBIC will assist in the establishment of its Market Entry Business Plan, while involving its clients during all steps of the process.
Several steps, which are the marketing mix of the product, will be described as follows:
- Product definition,
- Price fixing,
The execution plan will depend on the strategy selected by the company. It is the implementation phase of the project. This is also the phase where the company’s management will get the knowledge of the consultant transferred. Moreover, UBIC would participate in the strategy process and would also provide training in strategic management.