ANALYSIS OF THE REPRESENTATIONS AND THE ROLES OF LIQUID AND SOLID NOURISHMENT IN THE LIVES OF SENIORS
Download a brochure (PDF) : Senior Consumption of Foods
Areas: Segmentation of the market, Senior awareness food and health
Duration of the study: 12 months
Price: € 3.900
Today, almost every industrialized country is facing a large group of elderly inhabitants. These people also represent a growing market for food processors. In the future the number of elderly people will continue to increase even more rapidly. Although this group seems an obvious target for sales they are a ‘low educated’ group about the link between health and food and they are hard to persuade to change their food habits. Companies have to make massive investments in educating their potential clients.
In this study UBIC describes and analyze the perception of food by senior people and the link they make between nutrition and health. It also describes how companies can approach this population, the marketing and type of food product they can successfully develop.
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