The appel concentrate is mainly trade as a commodity. The main players on the market are able to purify and blend concentrates from different origins in order to meet European quality standards (AIGN) and client taste. Prices are linked with the apple crop forecast around the world and the level of current stocks.
Apple concentrate is mainly used in manufacturing fruit juice for retail and fruits compounds (flavors, customized concentrates, fruit preparation, purees,…) for the beverage industry (soft drinks, etc) and food industry (ice cream, dairy products, etc…). Major players appear at each level of the value chain. In addition, an important trading activity facilitates the adjustment between the offer and the demand.